Build Hustle
Era of NoCode
Project Type:
Landing Page
Designer & No Code Developer
Problem Statement
Era of NoCode wants to organise a 15 day build hustle with their new batch of nocode enthusiest and want to nudge them to join their community.
Solution
A website that showcase the the journey the people experience along with the support of industry leaders in a community of people who support each other to push forward and learn more.
Goals
Convert curious visitors into committed minicohort members and ensure visitors leave the page with a clear understanding of what they’ll learn and build.
Industry average for educational cohort landing pages ranges between 3–5%; aiming for 10% signals a well optimised page and value-aligned offer. The client demanded that we achieve a 10% conversion rate from landing page visitors to cohort sign-ups.
Maintain an average scroll depth of 75% and on-page time of 2+ minutes.
Impact
What we achieved: 7.8% conversion rate, significantly above the industry average, indicating that our page design, copy, and CTA strategy resonated well with the intended audience, even if slightly under the ambitious 10% target.
A scroll depth of 75% and 2+ minutes of on-page time to validate content clarity and reader interest. What we achieved is the following.
Average scroll depth: 71.2% and,
Average time on page: 1 minute 57 seconds.
